Cluster promotion and mobile services for the Tourism industry

During the two days 22-23rd of March 2010, cluster cooperation and mobile services were highlighted as ways to develop businesses and destinations. It was recognised that cooperation together with competition triggers innovations of new services and products and may render increased profits and employment. Networking of small businesses and interaction with research, public sector and civil society in clusters can make the SMEs stronger and more visible to customers. There is much to gain from cooperation within a Quadruple Helix approach. 

The Quadruple project as well as the seminar discusses ICT- solutions for mobile phones as an interesting option for tourism enterprises as well as visitors, where one party will benefit from marketing and the other from innovative, up-to-date information services. 

Researchers, entrepreneurs, business promoters and tourism industry stakeholders from Estonia, Sweden and Finland were found among the 45 participants at the seminar.

Varukorg

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