An introduction to the Quadruple project and its focus areas

Quadruple is an excellent example of successful cooperation of various public authorities, universities, entrepreneurs and NGO’s in order to develop methods for promoting women entrepreneurship. Among the partners are:

Sofiaprojektintro

  • Municipality of Norrtälje
  • Stockholm County administrative board
  • KTH (Royal Institute of Technology)
  • Åbo Akademi University
  • Saaremaa University Centre
  • Läänemaa Tourism
  • BalticFem
  • Eurohouse

Quadruple joins three themes into one project

  • 1st theme / work package is developing strategies how to support female entrepreneurs (policy influence part)
  • 2nd theme is clustering – building networks among tourism entrepreneurs
  • 3rd theme is responsible for information and communication technologies, ICT, and mobile services in particular.

A question that often arises when new people are introduced to the project is how these different themes are merged and integrated and what the story line is. Sofia Händel therefore explained the project structure and why the three areas gender mainstreaming, clustering and ICT are joined in the project. The basis of the project was Malin Lindberg’s study on how public promotion of clusters and innovation systems in Sweden are distributed. This study shows that:

  • 47% of funds support Basic industries/Manufacturing industries
  • 33% of funds support New technology
  • 20% of funds support Services/ Experiences

The gender distribution divided in branches of industry is as follows:

Gender distribution Branches of industry
Men dominated
(over 60%) 

ICT, Vehicles & machinery, Mining & metal, Chemistry, Forestry, Telecom, Transports, Other industry, Agriculture, Manufacturing industry, Steel, Biotech, Wood, Data technology, Electronics

→ New technology + Basic Industry/Manufacturing

Balanced
(max 60%) 

Health care, Consumer goods/Commerce, Media & entertainement, Services, Textiles, Tourism

→ Services/Experiences

Women dominated
(over 60%) 

Biomed, Healthcare, Personal services, Education & research, Retail trade

→ Services/Experiences

These figures were the background for the project. It was clear that something had to be changed. The project recognized this gender gap in public funding and uses two measures in its structure to overbuild the gap: 1. Inclusion – meaning doing business promotion and cluster initiatives in sectors which gets less support 2. Bridging where men and women dominated sector are merged and by this a gender balance is achieved. These two measures are build into the project structure and means following in practise:

INCLUSION

Inclusion of sectors employing many women in the public support to clusters and innovation systems.

– The Quadruple project includes tourism industry

and

BRIDGING

The measure of ’bridging’ highlights innovation systems and clusters that manage to bridge the gap between men dominated, women dominated and gender balanced branches of industry.

– The Quadruple project combines tourism (gender balanced) and ICT (men dominated).

Thus, by summarizing the main features of the project we can define Quadruple as:

Gender equality + clusters+ ICT = Quadruple!

Main achievements of the project

Quadruple has:

  • Initiated small scale clusters / networks in the tourist sector
  • Developed the Quadruple MobiTourist app
  • Elaborated gender research and the Quadruple Helix method
Varukorg

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