Draft action plan – workshop day 2

One of the aims of the Qudaruple Search conference is to provide focus to the action plan of the project Quadruple. That is to say to give the possibility to the multi actor partnership (MAPs), women entrepreneurs (E-teams) and other stakeholders to give input on the planned project. Of course as we have been approved by the Central Baltic INTERREG IV A programme 2007-2013 we have quite an elaborate action plan in the project application but nevertheless we would like to try and focus the work as much as possible.

As you all heard yesterday a presentation of the project and the work we hope to do these two years, and the goals we hope to reach, when Sofia Händel our project manager gave her presentation I will instead focus on what it is we are supposed to acheive with this workshop and only start with a very short summary of our ”Draft action plan”.


Draft action plan

  • An action plan is the definite plan in the short term governing the work of the project.
  • It’s the structure of the various activities’ that should be made, which together will lead to the goals that has been set both on short and long term.

The action plan provides structure

  • It aims to provide answers to questions like:
  • When in time is something to be done?
  • Where, in what place, should it be done?
  • How should it be done?
  • What are the specific aims of the action plan?
  • What does it cost?

What does it cost?

  • The project budget is 997 298 € i.e. slightly less than one million Euro.

When in time is something to be done?

  • Project application say:
  • Project time of Quadruple Helix Central Baltic is October 1st 2009 until December 31st 2011 – i.e. approximately two years.

Where, in what place, should it be done?

  • The project area is the central Baltic region and more specifically Stockholm County in Sweden, Region of South West Finland in Finland and Läänemaa County, Hiiumaa county and Saaremaa county in Estonia.

How should it be done?

  • By creating networks, approaches and structures for effective cross-border exchange of knowledge and experiences.
  • By designing methodologies for integration of a gender perspective in entrepreneurship, innovation and cluster programs.
  • By developing a cross-border needs analysis of mobile/ICT solutions for the tourism sector in CBR and a platform for cross-border R&D projects involving women entrepreneurs in the tourism sector.

What are the specific aims of the action plan?

  • The overall objective of Quadruple is to strengthen the innovation system in CBR by increased participation of women in cross-border cluster networking.

What is an innovation system?

  • A platform where actors from different spheres of society further innovations by transforming knowledge into new products and services.



Participants are divided into small groups of 5-7 people.

Each group should name a chairperson/secretary

You can stay in the same room or sit outside in the hallway.


Task No 1

Discuss for ten minutes and then write down (at least 10) obstacles preventing us from reaching the project target of increased access for SME’s, notably women owned businesses, to cross-border clusters and cutting edge research within the project time (two years).

Task No 2

Facilitators collect, tape on the wall and then each group presents their obstacles


  • What is the most important, i.e. worst, obstacle
  • Each participant can mark three

Task No 3

General discussion about the prioritizing and then we choose what obstacles/problems to continue working with based on numbers of marks

Task No 4

Rotation – two people in each group moves to another group

Discuss for ten minutes then write down at least five possible solutions to the chosen problem/obstacle

Task No 5

Facilitators collect, tape on the wall and then each group presents their solutions


  • What is the best solution, i.e. the most likely to achieve success and most positive change
  • Each participant can mark three

Task No 6

General discussion and conclusions, i.e.

  • what expectations do the stakeholders present today have on the goal of this project
  • and how can we follow that up

Download the power point presentation .ppt · .pptx

Results workshop



The four most seriuos problems identified were:

  1. Women should be more interested in ICT
  2. Lack of market knowledge (do not know their target group)
  3. Lack of cooperation/clusters on local level
  4. Lack of skills in cooperation and communication



Suggested solutions to problem 1 – ICT knowledge

  • Mentor – person who you can call and ask silly questions – 13 votes
  • Successful examples fo ICT use – 4 votes
  • Trainings (with children because they know ICT better) – 2 votes

Suggested solutions to problem 2 – lack of  market knowledge

  • Best practice learn from other destinations, regions, brands – 11 votes
  • Mobile phone surveillance of tourists trajectory, studies can be bought market research reliable – 3 votes
  • One local leader who educates, spreads knowledge in mentor programs – 3 votes

Suggested solutions to problem 3 – lack of local level clusters

  • Find a suitable local structure, organisation, body that invites the actors – 5 votes
  • Get overview – who are my potential (neighbours etc) partners and use creative thinking as method – 3 votes
  • A leading person is needed – village leader – 3 votes

Suggested solutions to problem 4 – lack of skills in cooperation/communication

  • Interaction of people need to meet often otherwise no trust. Not only virtual meetings and SAME people shall meet often in different type of meetings. – 11 votes
  • Learn and adapt to different cultures – 3 votes



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